Features
Built for modern dealerships.
Publish search-ready inventory, capture inquiries, schedule test drives, and follow customer activity through a recorded sale.
Inventory
Guided Vehicle Intake
Capture a vehicle and its photos in a guided workflow. AI-assisted identification proposes the vehicle details, and your team reviews the complete listing before it is published.
- Guided photo capture on desktop or mobile
- AI-assisted VIN and specification identification
- Human review before every publication
- One-step publish to active inventory
Design
Dealer Website Themes
Professional, clean themes built specifically for car dealerships. Brand-matched color palettes are available for select OEMs, with more manufacturers being added over time. Independent dealers get polished generic themes that look great out of the box.
- Brand-matched color palettes for select OEMs
- Curated typography pairings per theme
- Generic themes for independent dealers
- One-click theme switching, instant preview
Discovery
Built-In Inventory SEO
Make it easier for shoppers and search engines to find your dealership and current inventory. InstantDealer gives each dealership, vehicle, and curated inventory view useful page content and technical SEO foundations automatically — without a separate plugin.
- Crawlable new, used, make, model, and vehicle pages
- Tailored titles, descriptions, canonical URLs, and social previews
- Dealer, vehicle, and breadcrumb structured data
- Automatic XML sitemap with inventory images and robots.txt discovery
Customers
Capture and Manage Leads
Turn website visitors into actionable leads. Capture general contacts and vehicle-specific inquiries, alert your team by email, and manage every opportunity from first response through close.
- Contact and vehicle-specific inquiry forms
- Searchable lead inbox with status filters
- Team assignment and internal notes
- Configurable email alerts for new leads
Appointments
Test-Drive Scheduling
Turn vehicle interest into a scheduled visit. Shoppers choose an available time directly from a vehicle page without creating an account. InstantDealer reserves both the vehicle and an available salesperson, while your team manages schedules and appointments in the dashboard.
- Working hours, PTO, dealership closures, and existing appointments shape availability
- Manage online bookings, phone inquiries, and walk-ins in one staff agenda
- Email confirmations, reminders, and secure cancellation or rescheduling links
- Mark vehicles sold or unavailable to cancel affected future visits and notify customers
- Customer history links inquiries, appointments, and sales, even for a different vehicle
How scheduling works
From browsing to a dealership visit.
- 1
A shopper books a visit
Available times account for both the vehicle and your sales team. No customer login required.
- 2
Your team manages the appointment
Keep working hours and PTO current, add phone bookings, and reassign or reschedule visits.
- 3
Follow the customer through the sale
Record attendance and the purchased vehicle, with inquiries and appointments in the customer history.
One dashboard for your team. Simple booking and appointment links for your customers.
Insights
Dealer Website Analytics
See how shoppers discover and engage with your dealership website, then follow the journey into appointments and sales. Connect website inquiries and test drives with sales your team records, including customers who purchase a different vehicle.
- Sessions, pageviews, and traffic sources
- Vehicle views, card clicks, and phone clicks
- Lead activity and conversion rate
- Top vehicles and 7, 30, or 90-day trends
- Bookings, attendance, no-shows, and dealer-recorded sales
- Website-attributed sales linked to customer inquiries and appointments
Brand
Your Dealership Domain
Keep the web address your customers already know. Connect a domain you own with guided DNS instructions, automatic HTTPS, and a safe activation process that keeps your included InstantDealer address available while setup completes.
- Use your existing dealership domain
- Exact DNS records provided in the dashboard
- Automatic HTTPS certificate provisioning
- Canonical routing and www handling after activation
Scale
Multi-Location Management
Run your entire dealer group from a single dashboard. Each rooftop gets its own domain, branding, and inventory while sharing a unified management interface. Add new locations in minutes, not weeks.
- Individual domains and branding per location
- Centralized user management and permissions
- Per-location inventory and settings
- One login across all your locations
Speed
Fast Publishing
Built on Cloudflare's global edge network. Published inventory is delivered quickly, while real-time dashboard updates keep your team informed as vehicles move through intake and review.
- Edge-cached pages update within minutes
- Real-time WebSocket updates in the dashboard
- Rendered in 300+ cities worldwide
- Lightweight HTML pages, no heavy JS bundles
Media
Photo Management
Capture vehicle photos during intake, arrange the gallery, and choose the primary image before publishing. Canonical listing images are optimized for web delivery and served from Cloudflare R2.
- Guided multi-photo capture and upload
- Primary-photo selection and gallery ordering
- Global CDN delivery via Cloudflare R2
- Canonical WebP derivatives for published listings
Security
Role-Based Access Control
Control exactly who can do what across your dealership. Assign roles to team members so owners, admins, and staff each see only what they need.
- Owner, admin, and staff roles
- Per-organization permission boundaries
- Secure, token-based authentication
- Team member management via your organization
Ready to launch?
Join dealerships that are already serving customers faster. Get your site live in hours.